Field Notes
Notes from an AI-native studio.
Featured Field Notes · May 18, 2026
Context is the bottleneck, not the model.
Almost every business I audit has the same problem. It isn't capability. It isn't tooling. It's that the AI doesn't know how the business actually thinks.
Read the piece 7 min · Ted Darling
Studio·May 11, 2026
I charge less than agencies — on purpose.
Pricing in this industry is mostly a function of labor cost. I removed most of the labor, so I removed most of the cost. Here's why I pass the savings on.
Ted Darling5 min
Field Notes·May 04, 2026
What “AI image and video at scale” actually means.
There's a gap between the demo and the production-grade workflow. Here's how I close it, and what I tell clients to expect.
Ted Darling6 min
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Field notes, occasionally. No spam, ever.
The occasional plain-language note on what's actually working with AI for small businesses. Want on the list? Reach out and I'll add you.